Shot-tracking device picks up NBA star's endorsement
By Greg Hack
ShotTracker, a set of devices that help basketball players improve their shooting, on Monday announced a partnership with Klay Thompson of the professional Golden State Warriors. The deal includes a virtual basketball camp June 21-28 with workouts and drills designed by Thompson.
Thompson is coming off a great regular season, and the Warriors, the top seed in the Western Division of the National Basketball Association, swept New Orleans in their first playoff series. Thompson says he uses ShotTracker, which was developed by two Kansas City area tech entrepreneurs. It uses a sensor on a basketball goal and another on the shooter’s wrist, along with software that can be accessed from a mobile device such as a smartphone, to track a player’s makes and misses during shooting drills.
Thompson this year scored 37 points in a quarter and also poured in nine 3-pointers in a quarter. His partnership with ShotTracker, headquartered in Overland Park, includes a multi-year endorsement which will include advice on improving the product.
ShotTracker owners can sign up online during the special basketball camp week in June and follow routines set up by Thompson, who also will be online interacting with players.
Shottracker sells online for $150 at www.shottracker.com. It was developed by Bruce Ianni, whose previous ventures included Innovadex, a search engine for chemists, and Davyeon Ross, who perviously launched Digital Sports Ventures, which syndicates Division I college sports video for the Web. Ross also led the NAIA in field goal percentage in his senior year at Benedictine College in Atchison.
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